(Hong Kong, 14 March, 2019) China Mobile Hong Kong, today, signed a strategic memorandum of understanding with BExcellent Group Holdings Limited (the parent company of the education brand “Beacon”) to develop value-adding auxiliary education products and corporate support solutions by making use of the advantages brought by their leading positions in “Communications” and “Education” sectors. A big revolution is, therefore, brought to students in Hong Kong and the Greater Bay Area through the introduction of “Sync-Class”. The online teaching and learning platform featuring brand new content allows students to practice learning with a handful of device which is tailor-made for each user in evaluating one’s learning progress, assisting the traditional way of learning. Through the introduction of technology into education, it is a step forward to creating a smart learning city for people in Hong Kong.
The memorandum aims to expand the influences among targeted customers of both, including those in Hong Kong and the Greater Bay Area, with their dominant positions in industries and is expected to create a win-win situation for both strategic partners. Along with the opportunities brought by the Government on the development of the Greater Bay Area, the companies are developing value-adding auxiliary education products which would strengthen customer loyalty, and provide advanced and comprehensive assessment reference support solutions.
Ms. June Leung Ho Ki, Executive Director and Chairperson of BExcellent Group, said, “Teachers of Beacon are more than happy to provide high-quality exclusive education content, including teaching videos, assessments and exercises in different subjects and levels, for China Mobile Hong Kong's online learning platform "Sync-Class" and other products. The personalized teaching style of the platform facilitates students to learn at their own speed. With the support of big data in the long run, the product is able to analyze the needs of both parents and students, avoiding spoon-feeding education style. On the other hand, China Mobile Hong Kong will also provide exclusive mobile communications services and product plan offers for future development of Beacon.”
“Sync-Class” is CMHK's first product in their education stream, which is positioned to serve as an online teaching and learning platform to assist classroom learning, allowing students and parents to conduct learning and counselling anytime and anywhere. The "Sync-Class" platform integrates over a million items of teaching resources in Hong Kong and Mainland China. The database of the teaching materials and examination papers are prepared by professional teaching teams according to the syllabus of Hong Kong and Mainland.
Mr. Sean Lee, Director and Chief Executive Officer of China Mobile Hong Kong, said, “We are delighted about the partnership! We are putting together our expertise in communications and education to bring a better and higher quality of learning experience through ‘Sync-Class’ to the young talents in Hong Kong and Greater Bay Area.”
From left to right: Max Ma, Director & Executive Vice President of China Mobile Hong Kong, Sean Lee, Director & Chief Executive Officer of China Mobile Hong Kong, June Leung, Chairman of BExcellent Group, and Wallace Tam, C.E.O & Executive Director of BExcellent Group.
Management of China Mobile Hong Kong and BExcellent Group attended the signing ceremony and took a group photo. From left to right: Waynffly Zhong, Chief Marketing Officer of China Mobile Hong Kong, Ge Jianbao, Director & Executive Vice President of China Mobile Hong Kong, CFO,CCO, Max Ma, Director & Executive Vice President of China Mobile Hong Kong, Sean Lee, Director & Chief Executive Officer of China Mobile Hong Kong, June Leung, Chairman of BExcellent Group, Wallace Tam, C.E.O & Executive Director of BExcellent Group, Matthew Li, Deputy C.E.O. & Executive Director of BExcellent Group, and Wister Chan, Principal & Executive Director of BExcellent Group.